Disney currently has a long-term agreement to bring Avatar-themed lands to Walt Disney World Parks, and now the Fox merger will give the company full rights to the film franchise and an opportunity to expand the brand through retail and on its various networks. The Avatar Universe will also find one home through the deal.

Other major licensed brands that feature in the Fox portfolio include The Avengers, “Empire,” “Bob’s Burgers,” “American Horror Story,” the Ice Age animation franchise, the Alien franchise, Planet of the Apes and the upcoming film Ferdinand, based on the popular children’s book. What is also included though is another major licensor, National Geographic Partners, which was created in 2015 as a joint venture between The National Geographic Society and 21st Century Fox. Instead, those assets will be spun off into a new Fox Broadcasting entity. The deal will include 21st Century Fox’s film and television studios, cable entertainment networks and international TV businesses as well as a stake in Sky and Hulu however Fox’s broadcast assets including Fox News and the Big Ten Network will not be included.

GLOBAL–After weeks of speculation, The Walt Disney Company has announced its plans to buy 21st Century Fox in a $52 billion deal that will bring characters like Deadpool and the X-Men back under the Marvel umbrella, and also includes some of the largest licensed brands in the world such as “The Simpsons” and the Avatar franchise. World’s largest licensor adds a slew of top brands to its roster including X-Men, Avatar and “The Simpsons”

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